During my Social Media Masterclass at The Societies 2015 Photography convention I discussed a variety of different tools at I use in my photography business.
I put together this article as a resource for attendees of my class and other photographers.
If there are any other tools you us in your photography business then feel free to share them in the comments on on Twitter @memorygate

Tools for creating visual content.
As photographers we have the advantage of sharing amazing images but what we sometimes lack is an additional graphic element.
Two popular tools that allow you to easily and quickly create are Canva and Pickmonkey
Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more. Facebook covers are a great way to market your photography and Canva offers a quick and easy way to create one.
PicMonkey makes creative tools for photo editing and graphic design. Add filters, frames, text, and effects with this free online photo editing tool! Like Canva, PicMonkey is easy to use and has built in social media sized templates ready to use.
Tools for creating your own social media audit
A social media audit created either weekly or monthly will allow you to keep track on what is working for you and your photography business in your social media stratosphere.
Creating a social media audit is more than just keeping track for how many followers or likes you have. You must decide which metrics are important to your business and ROI.
If your website is your marketing hub then one of the most powerful tools you can have in your armoury is Google Analytics.
SumAll is your social media analytics and business dashboard. All in one place, all for free.
SumAll gives you the full view on what matters to you. Receive in-depth reports and view comprehensive monitoring tools and analytics for your social media and ecommerce data.
Get all your vital data sent to your inbox with customised daily and weekly e-mails. Key takeaways, important insights, and comparisons from the prior week to the present are all included.
Instantly access actionable data from across the social web and generate revenue from online conversations.
Track your brand growth
See where and when your social profiles are growing and get an in-depth look at their growth over time.
Visualize social demographics
Get to know your audience by gender and geography, right down to the city level.
Measure sentiment metrics
Discover real-time spikes in brand sentiment to see whether conversations about you are positive, negative, or neutral.
Identify social influencers
Pinpoint the key influencers and brands driving important conversations and generating buzz.
See what content resonates
Measure clicks, likes, retweets and more to learn what content works and what content doesn’t.
Create detailed social reports
Create custom reports with easy drag-and-drop layouts and share results with your entire organisation.
Free Social Media Analytics Tools. Try one of the free reports to analyse your brand across. Twitter, Facebook, Google+ and more.
Learn about your Twitter followers, from interests to influence.
Measure your Instagram engagement, content, trends and more.
How healthy is your Facebook Fan Page? Study trends and timing.
In-depth analysis of your Facebook Fan Page visitors’ demographics and activity.
Compare your Facebook Fan Page against your competitors’.
Analyse the performance of your content on Facebook.
Understand your Google+ Page “circlers” engagement and more.
Study your LinkedIn Company Page followers and your content performance.
Find out how social media impacts your website performance.
Find out which sources send the most traffic to your website.
Twitter analytics, follower segmentation, social graph tracking, and more..
Search on any profile data: bio, location, name, URL
Compare the followers of any 2-3 users to find overlaps and new audiences
Breakdown your followers by Social Authority, tweet count, follower count and more
View interactive charts of new followers and unfollows;
correlate with your tweets, RTs, and mentions
Sort your followers by any criteria to find your most important, influential followers
Identify you best times to tweet and link up with Buffer.
Buffer is the easiest way to publish on social media.
Save time on social media with powerful scheduling and analytics.
Organise, read and share what matters to you. I use the Feedly app on my iPad to find and share content from my favourite websites. Used in conjunction with Buffer I share content to my followers at a time which is best for them.
Upload and schedule your Instagram posts from your computer or mobile phone. Search and regram other Instagram posts and manage multiple Instagram accounts.
With SocialBro you can manage and analyse your Twitter Community. Break down the barriers between you and your Community.
Browse Your Community
Get accurate information about your community, get to know your audience in-depth and interact efficiently with your contacts. With the powerful search options, bring into clear focus your target audience of clients, customers and influencers.
The Best Time To Tweet
Find out when your best time to tweet is and take full advantage of every tweet you send. Get the best tweet-time from a custom sample of people and learn when any specific segment of your audience is online.
Audience Insights
Get detailed and powerful stats reports about your community and about any segment you’d like to know about in-depth, both within your contacts or in all Twitter. Target your audience with precision.
Twitter Dashboard
A scorecard of your contacts in one look. Analyse the progress of your Twitter account visualising your new followers, influential people, etc. Be aware of what’s happening in your community.
Identify Influencers
Easily discover influencers and focus on engaging with your most relevant contacts. Don’t lose track of them!
Analyse Your Competitors
Keep an eye on a third-party Twitter account comparing it with yours, analysing its evolution and changing your strategy in consequence.
Twitter DM Campaigns
Segment your followers and send out a personalised DM to target specific members of your community and measure the effectiveness of your campaign with Bitly. This feature is especially useful for events, PR and promotions!
Find out how you are performing on Twitter compared to your industry peers using SocialBro’s Benchmark tool. This tool compares the growth in your Twitter account with other accounts of a similar age, size and industry.
CRM (Notes And Tags)
Segment and organise your community to manage your relationship in a personalised way! Improve your CRM by keeping track of your supporters or important contacts and remembering to answer questions from customers.
Discover Twitter Users
Find Twitter users to target and engage with from SocialBro’s database of over 100M active users. This tool is perfect for finding influential people to connect with, potential customers or PR opportunities.
Control which of your clients or coworkers can have access to or edit your Twitter accounts, ideal for companies and agencies. Make managing your Twitter- marketing strategy easier and quicker whilst keeping yourself in control.
Track Your Interactions
SocialBro enables you to never lose track of the interactions you have had with your community. Improve your CRM by being able to quickly find past mentions and conversations with influencers and supporters.
ShortStack’s Campaign-building tools give you a clear picture of your customers and opportunities to engage with them anywhere.
Whether you’re a code whiz or a tech novice, ShortStack is the DIY solution for contests, promotions, sweepstakes, and most anything else your imagination can cook up.
Embed your Campaigns anywhere
Put your Campaigns on your website, blog, and anywhere else you have a presence so that your branding across the web is uniform.
Make “social” media work for you
Build your Campaigns to encourage sharing, referring, commenting, inviting, and more.
Action-gating is Like-gatings cooler, older brother
Did Like-gating get you a bunch of Likes? Great. Now what? With Action-gating, collect the data from users that really matters like an email address, a birthday, maybe even some feedback. Use that data to contact and segment your users and turn that data into pounds and pence.
Integrate with the web platforms you love.
Between YouTube, Instagram, and Twitter, your brand is all over the web. Integrate with the platforms you use the most to keep your visitors looking at your Campaign.
Create Promotions
Photo Contests, Essay Contests, Action-gating, Vote-to-Win Contests, Sweepstakes, Voting, Refer-a-Friend, Multiple Voting Rounds, Entry Counter or even have a Countdown Timer
Find your Instagram and Twitter unfollowers. Who unfollow me on Instagram. Gain followers on Twitter and Instagram network by following the right people.
Klout helps people who want to be great at social media. Start sharing original content and measuring your online impact.
The best way to have an impact online is to create and share great content.
Klout helps you do exactly that.
Be Original
Klout suggests shareable content that your audience hasn’t seen yet.
Get a Reaction
Create content that strikes a chord with your friends, fans, and followers.
See the Impact
Track how retweets, likes, and shares change your Klout Score.
Jon Loomer uses his blog to provide daily tips and breaking news to make you a better Facebook marketer and blogger. Aimed at advanced Facebook marketers, Jon offers regular insights into Facebook marketing and shares his own tactics and marketing results.