I’ve put this article together as a supporting resource to those who attended my SWPP Masterclass in January 2015 titled “Let me Show you some really Cool Stuff! SEO, Lighting, Photoshop, Social Media, Website and Blogging”.
I’ll be sharing all the links to photography suppliers that I mentioned and use plus some other useful web links for training.
One supplier that wasn’t at the show but I did mention for studio lighting products was Bessel Studio Lighting
I’m a big fan of the EL Fit soft boxes (Bowens fit) especially the 95cm Octabox Speedbox and 160cm x 35cm Softbox.
Bessel will be at The Photography Show in March if you want to take a closer look at their products.
Another handy gadget to have in the studio in the Lastolite TriFlip. Wex photographic offer a great deal on the 8:1 Deluxe Kit which is especially useful for photographers who work alone.
My favourite radio triggers at the moment are the Cactus Wireless Flash Transceiver V6. This is the world’s First wireless flash trigger that works ON ANY CAMERA. Wireless manual power control of a list of current and previous Canon, Nikon and Pentax flashes. I was first introduced to these by Damian Lovegrove and you can order your own by visit his online shop
Shortlisted for ‘Best Software’ and ‘Best Customer Service’, SWPP Awards, January 2015 and in my mind a winner. We’ve been using LightBlue as our main studio client database management software for the past year and it’s changed the way we work completely.
This year LightBlue will also be introducing online contract signing which will really speed up the booking process and make it really easy for your customers to confirm their shoots.
Check out all the LightBlue features.
Create word clouds from your reviews in Wordle.
One of my trade show highlights and certainly worth a look. The custom USBs look great and I really like the premium wooden boxes which can fit a USB stick on the lid.
Sandy Puc’s online video training site. Both myself and Kels Noades from KJPhotographic made an appearance this year in a live broadcast on baby photography programs. Watch The Rebroadcast.
Probably the best Photoshop training you will ever see.
How Bert Stephani sold me a camera – just watch this video
Social Media Tools for Photographers
BuzzSumo is an important tool that I use for my content marketing and SEO campaigns. It allows you to analyze what content performs best for any topic or competitor and find the key influencers to promote your content.
Link intelligence tools for SEO and Internet PR and Marketing
Have a look at some more social media tools in our article Social Media Tools For Photographers
The ideal tool for a business on social media and the leading social media dashboard. One of the premium features that I use is the bulk scheduler. This allows quickly and easily schedule my tweets, Facebook, Google+ and LinkedIn posts for the week.
Blogging for your photography business
Check out my list of 85 ways to make your blog better. There’s plenty to keep you busy but if you have any questions feel free to send me a tweet @memorygate
Marketing your photography business
Each week I’ll be sharing a new marketing campaign for photographer article right here at the London Pro Retouch blog which you can find at http://londonproretouch.com/category/business-resources/marketing-campaigns-for-photographers/