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Business Resources

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Make more money with a wedding photography Gift List

Marketing Campaigns for PhotographersBy Michael ShillingFebruary 24, 2015

This marketing campaign isn’t just about letting potential wedding photography clients know who you are but it can also make you more money with the wedding clients you already have.

Marketing photography locally with business group shots

Marketing Campaigns for PhotographersBy Michael ShillingFebruary 13, 2015

This marketing campaign is useful not only as a networking tool but also as a way to introduce your business to the local community. You could try this at any time of year but I’ve found it works particularly well either when you first open your studio or in the run up to Christmas.

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Sandy Puc Lori Nordstrom Michael Shilling Kels Noades

The Societies 2015 Annual photography Convention London

Business ResourcesBy Michael ShillingJanuary 28, 2015

The new year means one thing for me and that it’s convention time! I’ve been attending and speaking at The Societies Photographic convention here in London for a number of years now but I always manage to learn something new. This year I was hosting three Masterclasses and was also drafted in to share my…

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Let me show you some cool stuff

Business ResourcesBy Michael ShillingJanuary 23, 2015

I’ve put this article together as a supporting resource to those who attended my SWPP Masterclass in January 2015 titled “Let me Show you some really Cool Stuff! SEO, Lighting, Photoshop, Social Media, Website and Blogging”. I’ll be sharing all the links to photography suppliers that I mentioned and use plus some other useful web links for training.

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Marketing Campaign Planner For Photographers

Marketing Campaigns for PhotographersBy Michael ShillingJanuary 22, 2015

Each and every one of our marketing campaigns begins and ends with our marketing campaign planner. We have created a template for each one using Evernote which makes it easy for us to keep all of the important information in one place. It also makes replicating and improving previous campaigns an easy task too. The SlideShare…

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Social Media Tools For Photographers

Social Media For PhotographersBy Michael ShillingJanuary 22, 2015

During my Social Media Masterclass at The Societies 2015 Photography convention I discussed a variety of different tools at I use in my photography business. I put together this article as a resource for attendees of my class and other photographers. If there are any other tools you us in your photography business then feel free…

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Marketing idea offering Gift Vouchers to partner businesses

Marketing Campaigns for PhotographersBy Michael ShillingJanuary 12, 2015

When it comes to marketing your photography business I’m sure at some point you’ve either offered or had gift vouchers requested. This campaign aimed at either studio portrait photographers or weddings photographers is a little different. Not only is it effective but it’s great for building relationships with other businesses.

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